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Cost Benefit Analysis &
Sales
Automation: A Guide to Financial Justification
by Paul Selden
Our Price:
$79.00
Book:
Published 1995
210+ pages
Shipping Weight:
Wt. 4 lbs
Cost Benefit Analysis
& Sales Automation presents a systematic, easy-to-understand method
for handling one of the toughest jobs faced by sales process improvement
teams: seeking initial and ongoing funding. This is one of the only
guides to offer a complete framework, clearly outlining a step-by-step
"how to" approach for evaluation the cost and benefits of sales process
improvement and automation effort. Cost Benefit Analysis & Sales
Automation will show you the specific steps necessary to build
confidence, reduce project risk, and reach a concrete return on
investment.
This innovative decision-making system can be used to anticipate or
analyze the bottom-line return on sales automation and improvement
programs regardless of project stage. Working one step at a time,
Cost Benefit Analysis & Sales Automation explains how to work
through the major ROI calculations involved at each level of the
process. More than that, Cost Benefit Analysis & Sales Automation
points our many down-to-earth ways to increase confidence in your
projections and results.
With the clarity of thought and easy reading style he is known for, Dr.
Selden shows how to prepare a cost justification for management review
and approval, including outlines for appropriation requests you can use
to get started quickly.
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