Guide to Implementing Sales Automation, 2nd Edition
by Paul Selden

Our Price:
$139.00
Book:
Published 1994
525+ pages
Shipping Weight:
Wt. 5 lbs
The Guide to
Implementing Sales Automation presents a clear, detailed description
of each step in the complete sequence of how to automate your sales
process, including:
- benefits of sales automation
- linking tools to business goals
- long-term implementation issues
- user consideration
- sales process mapping and improvement
- cost-benefit analysis
- software and hardware selection
- how to work with vendors
- building enthusiasm
- training tactics
- how to determine results
- and more!
A classic work in the
field, the second edition of this landmark book greatly expands coverage
of the latest breakthroughs, both in concept and practice. The second
edition advances the state-of-the-art of sales process analysis to level
approaching a true engineering discipline, and serves as a foundation
for the professional body of knowledge in the field.
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