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  Cost Benefit Analysis & ROI Justification For Sales Automation

"What are we getting for our money?" is a question often asked by executives reviewing the typical capital appropriations request for sales automation. Cost Benefit Analysis and ROI Justification for Sales Automation helps participants understand how to evaluate costs and benefits for their sales automation efforts, and how to prepare a cost justification for management review and approval. Better still, the course teaches a way to use cost-benefit data to guide any sales automation effort beyond its initial funding stages, through implementation, as a foundation for ongoing sales process improvement. Participants learn how to work through the major calculations involved at each level of the process and critique the typical project justification. Two models of projects that were actually approved are also provided. One- and two-day versions of this course are available.

To discuss or schedule any workshop, please call 269-343-3700 x107, 9-5 ET, M-F.

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