|
How to Design Six Sigma Training
That Works for Sales & Marketing
Far too often, Six Sigma and a sales/marketing audience mix like oil and water. Training a sales & marketing audience in Six Sigma can make Sponsors and Black Belts feel like they have been thrown into a lion's den. The resulting uproar can set back legitimate attempts to introduce systematic improvement for years. A root cause for this failure is that standard Six Sigma training programs have not been designed for sales & marketing audience.
It does not have to be that way!
In this highly practical workshop, Paul Selden shares the secrets of what made his Six Sigma for Sales & Marketing training programs so successful at pioneering companies like GE and AlliedSignal/Honeywell. By incorporating a simple list of common-sense suggestions, attendees will be able to avoid the "train wreck" and "slow walk" syndromes that can occur when Six Sigma collides with a sales & marketing audience.
Topics covered include:
- List of specific root causes for training program failure
- Differences between standard and sales & marketing training agendas
- How to translate the language of Six Sigma into terms sales & marketing already respect
- What not to waste time covering - and what MUST be covered!
- Picking sales & marketing projects that matter to the participants
- Proven Sales & Marketing Green Belt agendas
- Suggestions for examples to use
- Practical tips and tricks for handling audience objections.
Six Sigma training consumes a huge proportion of an organization's overall Six Sigma resources and budget. Your team must do it right, and there is often no second chance. Whether you are an executive sponsor or practicing Master / Black Belt, just planning your training, or ready to "go back to the drawing board," you owe it to yourself to arrange for this informative and insightful workshop!
These Paul Selden
Companies workshops can be placed on your organization's curriculum,
customized, or offered as special events. Please contact us for more
information on how to help your firm take advantage of the latest
breakthroughs in sales process improvement and team building.
To discuss
or schedule any workshop, please call 269-343-3700 x107, 9-5 ET, M-F.
Return to Workshops Table of Contents. |
