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Design of Experiments for Sales & Marketing
The Design of Experiments (DOE)
for Sales & Marketing Workshop aims at meeting three important goals: 1)
to simplify the subject and make it more approachable for teams in sales
& marketing; 2) to present simple and workable alternatives to formal
DOE that exist (using time-series designs and SPC-based methods); 3) to
show how to apply contemporary screening and full-factorial designs so
that your firm has a practical way to study factors that control its
sales & marketing results (even when they are great in number).
Perhaps due to its roots in agriculture and manufacturing, the subject
of Design of Experiments is typically presented in a way that makes the
concepts difficult to apply in a sales, marketing, and general business
environment. Examples are sparse. Instructors, though greatly
knowledgeable in statistics and/or the physical sciences, can have a
hard time translating the ideas into useful sales and marketing
applications. Our research in the area of applying DOE to sales and
marketing has uncovered dozens of examples that prove not only that a
modern approach to DOE can be applied, but that it can: a) yield results
in the tens of millions of dollars in top line growth (especially when
finding what appeals most to customers); and b) achieve savings that are
equally impressive (especially when uncovering that some expensive
traditional practices may be ineffective and safely discontinued). We
have designed this workshop from the ground up to break down the
barriers to understanding DOE in sales and marketing, using case studies
drawn from our files to teach the practical tools and a step by step
approach to planning sales and marketing experiments and tests. This
workshop is recommended for anyone seeking a systematic approach to
testing what works and what doesn’t in sales, marketing, and in other
critical business areas.
Agenda:
Day One – Logic of DOE. How to Plan Outcome-Based Sales and
Marketing Tests: Basic Principles and Demonstrations.
Day Two –
Formulating Practical Experiments. Using Time-Series and SPC-Based
Designs. Screening and Full Factorial Designs.
These Paul Selden
Companies workshops can be placed on your organization's curriculum,
customized, or offered as special events. Please contact us for more
information on how to help your firm take advantage of the latest
breakthroughs in sales process improvement and team building.
To discuss
or schedule any workshop, please call 269-343-3700 x107, 9-5 ET, M-F.
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