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Theory of
Inventive Problem Solving for Sales & Marketing
The Theory of Inventive Problem Solving
(TIPS) for Sales & Marketing Workshop aims at meeting two important
goals: 1) to review and apply the "classic" techniques for structured
innovation to your firm's situation; 2) to present and learn how to
apply the empirical approach to innovation known as TIPS (also known as
TRIZ) to your sales and marketing challenges.
Classic brainstorming techniques are a front-end to many other Six Sigma
problem solving tools, from cause-effect diagramming to generating
factors to test in a designed experiment. In the cutting edge world of
design engineering, a powerful new tool is spreading based on the Theory
of Inventive Problem Solving. TIPS goes beyond brainstorming in that it
is based on the empirical trends of evolution and general principles
that underlie all higher levels of innovation, as discovered in an
ongoing study of some three million overseas and US patents. Our ongoing
research of 23,000+ applicable pages in the business and social sciences
literature is extending the classic TIPS/TRIZ research to the field of
sales and marketing. Even in its formative stage we have uncovered more
than 50 principles that can and have been used to stimulate breakthrough
ideas in sales and marketing. This thought-provoking workshop is
recommended for anyone seeking a systematic approach to creative
innovation in the field of sales and marketing.
Agenda:
Day One – Review of Classic Techniques for Stimulating
Creativity. Intro to TIPS.
Day Two – Using "Basic" TIPS. TIPS+ for Sales
and Marketing.
These Paul Selden
Companies workshops can be placed on your organization's curriculum,
customized, or offered as special events. Please contact us for more
information on how to help your firm take advantage of the latest
breakthroughs in sales process improvement and team building.
To discuss
or schedule any workshop, please call 269-343-3700 x107, 9-5 ET, M-F.
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